Florida Pro Header

ABOUT THE PROJECT


The Florida Pro Surf Competition was part of a World Surf League qualifying series event held Jan. 18 - 24, 2018, at the Sebastian Inlet on Florida’s Space Coast. Excited that the World Surf League would be coming back to the Space Coast, Florida’s Space Coast Office of Tourism approached 321 to create a brand for the event, in addition to spreading awareness through a targeted marketing campaign.

CLIENT


SPACE COAST TOURISM

PROJECT


FLORIDA PRO

SERVICES


BRANDING/WEB/PRINT

Florida Pro Surf

OBJECTIVE


While we wanted to spread awareness for the event, we also wanted to direct tourists who would be in town for the competition to the area’s local businesses — from hotels and restaurants to shops and beaches.

Strategy

We created an integrated brand campaign for the event, which included a website, digital ads, a targeted landing page, an email campaign, event marketing videos and billboards.

Tactics

  • branding
  • collateral design
  • event banner design
  • web
  • print
  • apparel design

Creating the Brand

While Florida Pro is a high-intensity sporting event, we also wanted the brand to be fun and colorful to reflect the family-friendly nature of the event. Most importantly, we wanted to capture elements within the brand that are unique to Florida’s Space Coast, and, more specifically, the Sebastian Inlet

Superbia Coffee

Jerseys

Using the patches as inspiration, we designed bright, colorful jerseys for all of the riders to wear for the competition.

Florida Pro Hat

apparel

We applied the logo to various types of apparel, which was sold at the event.

Florida Pro HatFlorida Pro HatFlorida Pro Hat

concept

321 Created a series of outdoor banners that served as the main visual for the event, as they hung on the main tower and were over 40 feet in length.

Florida Pro HatFlorida Pro Hat

website

The landing page served as the central hub for all event information, sponsor affiliations and event ticket purchasing.

email

321 created an email drip campaign that informed audiences of the event, special promotions, surfer profiles and much more.

Aerosim

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