ABOUT THE PROJECT


Florida’s Space Coast welcomes visitors year-round who travel from across the globe to witness the thrill of a rocket launch. Despite having a ready-made audience, high-traffic domain name and an exciting activity to promote, Space Coast Tourism wasn’t taking advantage of any of these opportunities, and was lacking a central hub for visitors to access rocket launch information. Unsure how to optimize their web presence specifically for rocket launches, Space Coast Tourism turned to 321 to build an interactive, informative site to help visitors better plan their next rocket launch experience.

CLIENT


SPACE COAST OFFICE OF TOURISM

PROJECT


SPACE COAST LAUNCHES

SERVICES


BRANDING/WEB/APP

Florida Pro Surf

OBJECTIVE


321 sought to create a centralized hub for visitors to access launch information, through an interactive, informative site that would allow visitors to plan their next rocket launch experience.

Strategy

We developed a live countdown timer to serve as the primary focus for the page, while offering visitors additional content to help plan their next visit, including viewing locations, rocket details and blog posts.

Tactics

  • branding
  • web
  • design
  • app

concept

321 wanted to create a thematic experience that encompassed one of most dramatic events on Earth. We did this by ensuring the design, interactions and content were solely focused on creating an immersive and unforgettable experience for the user. Combining bold imagery, with a high-tech UI feel, we created an engrossing sensation of depth so users felt as if they were exploring the universe.

Creating the Brand

321 wanted to create a brand that equally represented the Space Program and the Space Coast. Our goal to create something singularly definitive required combining an otherworldly feel, with subtle elements that fit thematically and represented the Space Coast.

Superbia Coffee

Logo Breakdown

Each of the orbiting stars represents the four cities that make up the Space Coast

This organic shape acts as both the shuttles launch path and a wave tying in both space and the coast

The launch object represents both a rocket and a surfboard

website

Our team’s goal was to provide comprehensive details about upcoming Space Coast Launches, so we developed a live countdown timer to serve as the primary focus for the page, while offering visitors additional content to help plan their next visit, including viewing locations, rocket details and blog posts.

mobile

In order to create a mobile-friendly version of Space Coast Launches, we developed a dynamic, stripped-down interface that would display beautifully on any device, while maintaining the immersive experience we created for the web.

the app

launch console

the icon

the design

Giving the opportunity to create an app that encircled all of the functionality of the Launches site and more, 321 wanted to design an app that put the experience in the hands of users everywhere.

functionality

compass

321 created compass feature that allows users to locate the launch’s exact spot on the horizon. With the compass feature, you can be pointed in the direction of Cape Canaveral.

print ad

We created a full-page ad to run in local Brevard County publications, which promoted the launch of the new Launch Console app and detailed the features and benefits.

Superbia

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